This project addresses structural issues within the PRT system by rethinking visual communication as a form of public infrastructure rather than surface-level branding. By analyzing how existing signage, maps, and wayfinding systems fail users—particularly people with color vision deficiencies and visual or auditory impairments—I explored how design structures can either exclude or support navigation, comprehension, and safety. The project proposes improvements across signage, information hierarchy, and digital interfaces, using accessibility-centered design to make essential information readable to a wider range of users. Through this process, I learned that visual communication is not merely about clarity or aesthetics, but about responsibility—designing systems that must function under diverse physical and cognitive conditions. Reflecting on the project, I see opportunities to further test these systems in real environments and expand the integration between physical signage and digital tools to ensure continuity, inclusivity, and usability at scale.
Course: MA Studio I: Visual Communication Fundamentals
Timeline: 4 weeks (November 04 - December 04)
Group: DoubleE (Minjee Jeong, Heehyeon Han)
Tools used: Illusrator, Photoshop, Figma, After Effect